15 Years – Special Section
Learn what’s new with more than 75 people featured on our cover.
In September 1996, we began our current format of in-depth cover story interviews by featuring U.S. Reps. David Minge and Gil Gutknecht. In part, we changed formats because of earnestly believing most readers would prefer learning about people rather than products or issues, which had dominated our magazine’s early content. Business, after all—and anyone having been in business knows—consists primarily of people in relationship to others.
In addition, we believed a business was best discovered through its leader’s mind and heart. Business culture always begins at the top and filters down. It’s the leader that really makes a business beat and with whom people really need to “connect.” Businesses are unique only because their leaders have been unique, and that uniqueness usually arises from a leader’s upbringing, character, response to failure and success, taste for risk, and adaptability.
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