Photo: Art Sidner
Mankato – J. Longs
One thing about the fashion industry, you have to be able to adapt to change with each new season. J. Longs, a locally-owned men’s clothing in Mankato has embraced a new season in its business life and purchased its own building along one of Mankato’s main shopping corridors, Madison Avenue.
The doors at the new location just opened in September of 2017 at 1640 Madison Avenue.
“We had outgrown our last space and saw this as an opportunity to showcase more quality brands. By gaining space we also moved Chris’ Tailor Shop (formerly in the Belle Mar Center on Victory Drive) into the same building, allowing us to have a more streamlined operation. Great visibility is always part of the success equation, so planting roots on Madison Avenue for the foreseeable future made a lot of sense,” says Matt Long.
Originally known as Knights Chamber, Jim Long started the clothing store October 5th, 1985 in the Madison East Center. The store had many locations over the next 30 years, most recently located in the strip mall known as River Place Center where it had been since August of 2010.
The current owners, Aaron and Matt Long, say the store started out like many other men’s clothing stores in the 1980’s, driven by suits, shirts and ties. Over the years, the store evolved to what it is to this day. A place where men of all walks can come and get clothed in quality from top-tier casual brands to modern suits and sport coats.
“We don’t look at clothing as just body covering. To us it is a way to express oneself. It’s always enjoyable to see that look on a customer’s face when you put together that perfect outfit for their wedding or other big occasion. We take pride in being the areas first stop for their menswear needs. We also like to experiment with new ideas and concepts, giving the store a more modern feel that you don’t always get to see in smaller communities,” says Aaron Long.
They have also developed an online shopping experience.
Address: 1640 Madison Avenue