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Bailey Creek Boutique

Photo: Art Sidner

New Ulm – Bailey Creek Boutique

After spending more than 25 years in the corporate world, Sandy Reinke was ready for a change.

“Although I experienced much success with my corporate career, I decided that if I was ever going to venture out of my comfort zone, now would be the time,” Reinke says. And she knew exactly what she wanted to do.

“I, like most women, love the boutique shopping experience,” she explains. “However, rarely did I find boutiques that carried clothing in plus sizes. I would tell my friends that someday I would open a boutique that would carry quality, affordable, stylish plus size women’s clothing. A friend that successfully runs 2 boutiques in the area gave me the information and confidence I needed to take the first step.”

Bailey Creek Boutique opened its doors in June of 2017.

“We are primarily a women’s clothing boutique offering a variety of clothing from size small to 4X. We pride ourselves in offering 50% missy and 50% plus size clothing. In addition to apparel, we carry a variety of accessories including jewelry, scarves and purses. Each day we offer samples of delicious Fireside coffee, mocha, chai and cocoa as well as caramels and almond toffee produced in Alexandria, MN. We also have several gift items such as graphic wooden signs, spa and therapeutic items, chemo hats and greeting cards,” she says.


She owns the boutique with her husband Tim. Both are thrilled with the location, right in the heart of downtown New Ulm.

“Customers can park downtown on Minnesota Street and take a short walk to our boutique as well as three other amazing boutique/gift stores and several great restaurants and retail businesses. New Ulm is a wonderful place to spend a day or weekend!”

Reinke says opening the boutique has been very rewarding, but is not without its challenges.

“My biggest challenge so far is that I strive to keep equal amounts of missy size to plus size clothing on the floor. My plus size clothing (1X to 4X) sells in larger quantities per customer than my missy size clothing. Although I have great plus size clothing lines in the boutique, I’m continually looking to secure additional lines to successfully answer the demand that we experience. The real challenge is finding quality, affordable plus size clothing lines that run true to size,” she says.

Bailey Creek Boutique
Address: 103 North Minnesota Street
Phone: (507) 354-9998

Lisa Cownie

Editor of Connect Business Magazine