Connect Business Magazine

In an era of big-box stores and impersonal service, Dr. Viktoria L. Davis enjoys providing individualized eye care to patients who recognize her as a fellow resident of Madelia, population about 2,200. Her patients see her with her family in the grocery store or at Madelia Public Library. In addition to her professional website, there’s a personal website loaded with family photos and only one picture of the optometry office. Her patients are eager for this glimpse into the life of Viktoria Davis, wife and mother. It’s obvious, too, which website she values more.

There have been offers—several in fact, including offers from big companies with big budgets. And although each offer has been seriously contemplated by the board of directors, the Madelia Community Hospital has resolutely remained independent.

With computers elbowing workers aside and manual labor often reduced to nothing more than pushing buttons, automated production dominates many manufacturing processes today.

But Floyd Forstner and a handful of employees still fashion fire trucks by hand, one at a time, every one different, in an 81 year-old shop on the edge of downtown Madelia. They start with a cab and chassis purchased from a major automotive manufacturer and custom-build the rest. The first truck born in that shop in 1940 still sees limited service with the Madelia Fire Dept.

There’s nothing more affectionate than a purring kitten settled in your lap, nothing more appealing than a frisky puppy who wants to play. America is a nation of pet-lovers. But, ah, there’s a downside. Pets, uhm, even the best-groomed pets, sometimes create unpleasant odors. So do swine herds, turkey flocks and the mess that’s left after you clean a stringer of walleyes.