The Kenya Airways pilot dips his left wing as if to prod Timothy Tulloch into appreciating the vast plains of Tsavo, and beyond, the snow-clad Mt. Kilimanjaro. Nairobi is fifteen minutes yet. The earth below is a lush paradise of cheetah, Maasai villages and elephant herds. The seat belt light above him flashes. Mt. Kilimanjaro appears out his window.
When a General Mills or Pillsbury president stumbles onto what seems like a fantastic idea for a new product, they have the wherewithal to bring in an army of Ph.D.s, M.B.A marketing gurus and ivy league patent attorneys in order to carry that idea to market. In a large corporation, the idea-to-market process may take years and tens of millions to play out. With General Mills, in ready-to-eat cereals, for example, long-term successes are rare, even after pumping over $30 million in advertising alone into each new product introduction.
MN Business News