The tank crashes through the underbrush, crushing anything in its path. It lumbers past trees, a 25-foot-long, 62-ton metal behemoth on the hunt. It plows through a shallow pond, barely slowing its 30 mph pace as it sprays mud and splashes water.
Posts Tagged ‘kasota’
When one thinks of wine, a few locations come to mind: France with its champagnes, Italy with its Sangiovese, California with its Cabernet Sauvignon. In other words, one does not usually think of Minnesota. Yet, hidden in an unassuming southeast corner of a state better known for hot dishes and lutefisk, the Chankaska Creek Ranch and Winery has started making quite a name of itself in the world of wine.
The Kenya Airways pilot dips his left wing as if to prod Timothy Tulloch into appreciating the vast plains of Tsavo, and beyond, the snow-clad Mt. Kilimanjaro. Nairobi is fifteen minutes yet. The earth below is a lush paradise of cheetah, Maasai villages and elephant herds. The seat belt light above him flashes. Mt. Kilimanjaro appears out his window.
When a General Mills or Pillsbury president stumbles onto what seems like a fantastic idea for a new product, they have the wherewithal to bring in an army of Ph.D.s, M.B.A marketing gurus and ivy league patent attorneys in order to carry that idea to market. In a large corporation, the idea-to-market process may take years and tens of millions to play out. With General Mills, in ready-to-eat cereals, for example, long-term successes are rare, even after pumping over $30 million in advertising alone into each new product introduction.