Aqua-Ozone
When a General Mills or Pillsbury president stumbles onto what seems like a fantastic idea for a new product, they have the wherewithal to bring in an army of Ph.D.s, M.B.A marketing gurus and ivy league patent attorneys in order to carry that idea to market. In a large corporation, the idea-to-market process may take years and tens of millions to play out. With General Mills, in ready-to-eat cereals, for example, long-term successes are rare, even after pumping over $30 million in advertising alone into each new product introduction.
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