Month: January 2007

Todd Snell grew up inside Rivieras and Electras.

Similar to being a military child, he moved from town to town along with his mother and two brothers whenever his dad received marching orders from General Motors headquarters. The Snells followed their father to Minneapolis, Billings, Duluth, and Chicago, all before Todd started the sixth grade.

The orange tuxedo—complete with top hat, cane and shiny shoes—is a dead ringer for the one Jim Carrey wore in the movie Dumb and Dumber. But when Tom Fallenstein puts it on to conduct a tour of Costumes Galore, his 9,000-square-foot business in downtown Mankato, the suit is the only similarity to Carrey’s ridiculously stupid character.

At 25, Fallenstein is president and CEO of a company doing more than $2 million in sales in 2006, including $1 million in October alone. Almost 99 percent of that business was conducted online, not out of the storefront he and his family operate on the south end of Mankato’s Front Street. And therein lies Fallenstein’s genius: He’s figured out how to work the Web.