5,000-Watt Spotlight

Some people crave limelight and neon; others prefer backlight or no light. Our cover story, 46-year-old Marcia Bahr, Mankato Clinic director of marketing and communications and Jersey Mike’s Subs co-owner, feels more comfortable with the latter. For more than 20 years, she has been in total darkness in a theater balcony focusing a 5,000-watt spotlight onto her employers and a number of nonprofit organizations to draw your attention their way. This issue, we turn the spotlight on her.

In our Connect Business Magazine reading area, marketing seems one area where few businesspeople have considerable professional expertise, fewer treat marketing as science, and fewer yet market really well. Bahr can check off all three boxes. Besides having an innate ability to weave a narrative, she has been a marketing sine qua non for high-profile employers in four industries: radio, franchise restaurant, telecommunications, and healthcare. Learn from her.

Also this issue: We feature green energy maven L&S Electric and its sister companies in Springfield—our first company profile from a city marking our westernmost boundary; and Jarraff Industries in St. Peter, which has been selling tree-trimming product into Europe.

Sursum ad summum,
Daniel J. Vance
Editor